In the realm of the communications industry, the adoption of advanced technology has long been a slow process. Gut instinct often dominated decision-making for decades. As a result, many agencies have been operating with outdated approaches for years. Most agencies rely on time- and materials-based billing models, which inadvertently encourage a longer work process—since the […]

Our senses are responsible for turning stimuli into perceptions. As brand management is closely tied to perception management, branding must be sensory to truly make an impact. Approximately 80% of our decisions are made unconsciously, stemming from the reality we perceive through our senses. The brain interprets information and transforms it into emotions that influence […]

In the ever-evolving landscape of agencies, starting one has become more accessible than ever, leading to a plethora of small and start-up shops in the market. While niche positioning has become the norm, what about big agencies that seek to broaden their horizons? For them, a compelling narrative emerges as the smart strategy. The Dilemma […]

Step into Barbie’s world as she graces the big screen in Greta Gerwig’s much-anticipated Barbie movie, set to release on July 21. Social media and our daily lives have been painted in a vibrant “Barbiecore” hue, courtesy of Mattel’s Barbie marketing team and Warner Bros. studio, who have orchestrated a massive marketing campaign to promote […]

As generative AI gains momentum in the business world, brands must carefully assess its impact on their goals and customer experiences. While the potential benefits are enticing, it’s essential to acknowledge and address the six key weaknesses that can influence decision-making.  1. Lack of Personalization: LLMs lack the ability to personalize interactions based on historical […]

In today’s highly saturated marketing landscape, telling the right story can make all the difference. As marketers, understanding the psychology behind our audience’s preferences is crucial to standing out from the crowd. Effective storytelling goes beyond presenting distilled information about a product—it taps into the human brain, evoking emotions and creating a lasting impact. Top […]

In the highly competitive landscape of coaching and info-products, gaining trust and credibility is crucial for standing out and achieving success. In a saturated market, social proof becomes a powerful tool that can help you establish your reputation, overcome objections, and instill confidence in potential customers. In this article, we will explore the significance of […]

In today’s fast-paced digital landscape, businesses must harness the power of content to remain competitive and effectively engage their target audience. With a wide range of content options available, from blog articles to social media posts, it can be challenging to determine which types of content to prioritize. As a seasoned marketer, I have witnessed […]

Branding can be a complex and bewildering process without clear guidelines and examples. Ever wondered how leading brands achieve exponential popularity and become household names? While various branding techniques exist, industry giants differentiate themselves through strategic digital branding. With over 4.57 billion active internet users worldwide, the digital medium provides unparalleled opportunities for brands to […]