Caretta

For this resort-style home rental in Cabo, we felt that Caretta, the scientific name for the loggerhead turtles that periodically use Cabo’s shores as a brief refuge, was the perfect name; and would speak to a market that would essentially be doing the same.

After first developing a captivating concept from which Caretta’s storytelling naturally flowed, we were able to organically refine all of the brand’s individual elements, from its graphic identity to its communication, creating a brand that is at once refreshing and refined.

Caretta
Caretta
Caretta
Caretta
Caretta Caretta
Caretta

Rendering by 3DW®

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Visual storytelling, brand development and design.