For this resort-style home rental in Cabo, we felt that Caretta, the scientific name for the loggerhead turtles that periodically use Cabo’s shores as a brief refuge, was the perfect name; and would speak to a market that would essentially be doing the same.
After first developing a captivating concept from which Caretta’s storytelling naturally flowed, we were able to organically refine all of the brand’s individual elements, from its graphic identity to its communication, creating a brand that is at once refreshing and refined.
