On the brink of launching a new strategy by which to fine-tune their target market and achieve greater goals, Mudras no longer felt effectively represented by their existing brand.
We listened to Mudras’s wants and needs, truly understanding what they desired to achieve, in order to create a new identity for the Mudras brand, with a personality to match. This included creating an entirely new logo, along with graphic and branding guidelines that carefully define a variety of elements, from typography to color scheme to the language that would be used throughout their communication.
