St. Elmo Hotel

A completely made-from-scratch brand for a hotel in an up-and-coming area of Austin, Texas in the process of being converted from a chain hotel to a boutique hotel. We explored the surrounding area and its history to come up with a creative concept that would fit our clients' vision.

We were thrilled to be a part of the hotel's make-over process; to establish a bold new concept, identity and personality for it that makes much more sense than its former brand in a city as quirky, colorful and cool as Austin.

St Elmo Hotel
St Elmo Hotel
St Elmo Hotel
St Elmo Hotel
St Elmo Hotel St Elmo Hotel
St Elmo Hotel
branding agency

Visual storytelling, brand development and design.