A completely made-from-scratch brand for a hotel in an up-and-coming area of Austin, Texas in the process of being converted from a chain hotel to a boutique hotel. We explored the surrounding area and its history to come up with a creative concept that would fit our clients' vision.
We were thrilled to be a part of the hotel's make-over process; to establish a bold new concept, identity and personality for it that makes much more sense than its former brand in a city as quirky, colorful and cool as Austin.
