Concept, graphic and brand development for one of the largest and most recent mixed-use developments in Guadalajara, designed by Sordo Madaleno. The challenge was to create a versatile brand that spoke to the variety of markets the structure caters to - residential, corporate and commercial.
With simple elements and nuanced colors, we managed to reflect the many functions of this mixed-use development under a single communication tone that not only encompasses all of its parts but integrates them, establishing The District as a modern space defined by sophistication.