The Good Cookie is the result of a collaboration between two friends that saw a need in their native Mexico for a wholesome, convenient and tasty snack that could be enjoyed by all people, including those with certain health-related dietary restrictions.
Through its graphic identity, we wanted to create a brand that would appeal to people of all ages and backgrounds while conveying the uncharacteristically delicious flavor of this unique product, by focusing more on how to accent the product itself rather than the fact that these sugar-free, gluten-free cookies are actually good for its consumers’ health.
