The Good Cookie

The Good Cookie is the result of a collaboration between two friends that saw a need in their native Mexico for a wholesome, convenient and tasty snack that could be enjoyed by all people, including those with certain health-related dietary restrictions.

Through its graphic identity, we wanted to create a brand that would appeal to people of all ages and backgrounds while conveying the uncharacteristically delicious flavor of this unique product, by focusing more on how to accent the product itself rather than the fact that these sugar-free, gluten-free cookies are actually good for its consumers’ health.

the good cookie creative product packaging
the good cookie dessert identity system design
the good cookie project naming and logo design
the good cookie product packaging dessert logo design case design
the good cookie creative branding illustration graphic design the good cookie dessert product branding design
the good cookie editorial dessert case packaging design
branding agency

Visual Storytelling, Branding and Design in NYC and Austin.