A client came to us with a wonderful new product - a pre-mixed margarita cocktail comprised of all-natural organic juices mixed with 100% agave tequila, elaborated using High Pressure Processing for a young and hip market.
Our strategy was to create a relatable spokesperson with a unique personality for the product in Margaret, the brand’s protagonist. Through her casual and quippy communication paired with vivid and evocative colors, she promotes the product’s premium ingredients and production process, putting tequila back on this market’s map.
